How Independent Retailers Can Increase Summer Sales


Now that the heat is on and summer has officially started, many of our retailers have been asking how they can increase sales this summer. To answer that question, we turned to Al Hardee, a veteran of the gift and garden industries, for some quick tips.

Summertime Watermelon

Al is the rep principal at Chesapeake Marketing Group with his own territory of customers right in the heart of flag country. Al and his team have represented Magnet Works for over 5 years, and he’s been in the flag business for over 20 years. He loves playing golf and offshore fishing on his boat. Needless to say, he’s a great resource for independent retailers that sell outdoor decor.

Here’s what he had to say:

1) Everybody Likes Vacation – “The summer season is often overlooked by retailers that say they aren’t near a beach or resort. Many times retailers forget that their customers want to commemorate travel traditions and keep their vacation in mind all year. I recommend that retailers consider stocking outdoor decor that reminds people of vacation, no matter where a retailer’s is located.”

2) Localization – “Magnet Works’ Localization program is a great opportunity for retailers to stock summer designs that will stay relevant year-round. Any retailer near a destination can customize a coastal or summer-themed design and count on them to sell throughout the year.”

Just Chillin' by Joy Hall

Just Chillin’ by Joy Hall

3) Summer Icons – “Vacation themes aside, there are many images and icons that help customers celebrate summer – flipflops, sunflowers, watermelons, popsicles, etc. These are a must for retailers who are hoping to boost sales this summer.”

4) Don’t Rush into Fall – “Not only could we have a long summer due to unpredictable weather, but also many retailers in the south can keep summer flowers growing in their garden through October! So leave that merchandise out longer as you begin working fall designs into the mix. Plus, with a mix of fall and summer designs, you’re likely to increase your multiple sales!”

Do you have any summer sales success stories or questions for Al? Let’s all learn from each other! Please share in the comments below.

Photo by stevendepolo

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