How a Rep Can Help a Retailer

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It’s sometimes funny how, even though I work for a gift vendor in the gift industry, I still can’t avoid shopping for birthday gifts at the last minute.

Recently, I visited a favorite retailer of mine to get a last-minute gift when I literally tripped over a local sales rep. She was down on the floor with product spread all over as she was straightening out a display and helping the retailer check inventory for a reorder.

“Hi there,” she said to me. “What are you looking for? I’m actually a sales rep here, but maybe I can help you.

Retail StoreWow! Sometimes it takes literally tripping over them to realize just how much reps can do for retailers.

But I’ll save you the “trip” and share 5 of the ways that reps can help retailers on a regular basis:

1.)  Inventory Management: A sales rep’s success depends on your success, so it’s in their best interest to make sure you’re stocking the items that will sell. When you sell out of an item it’s hard to remember to reorder it – it’s out of sight out of mind. What product has become a top seller? What haven’t you even tried yet?  Take advantage of your rep’s expertise – ask them to help you identify what is missing from your product offering and what items you should add to your next reorder.

2.)  Customer Service: On a busy retail day, your sales rep is always an extra greeter for your customers. They also have a lot of product knowledge they can share with you and your customer.

3.)  Display/Merchandising: Reps have learned some great tricks from other retailers when it comes to displays. They know how to catch a customer’s attention. Next time you’re planning to update a window or product display, reach out to your local reps and pick their brains for creative ideas.

4.)  Trending up or trending down?  Sales reps can help be your eyes and ears to the retail world outside your doors.  They can help you identify which items are “hot” and which are NOT. Ask for their thoughts!

5.)  Specials? Sales? What’s New?  Always ask your reps about specials that are going on or that may be coming up. They’re a great resource for this information and can offer suggestions when your next buying season rolls around.

If you’re a retailer, your reps can be an invaluable resource. Don’t hesitate to contact them and ask for help next time you need it.

How do you feel a rep can best support you as a retailer? Please share your thoughts in the comments below.

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