Posts Tagged ‘Summer’

Early Buy Sneak Peek Spring/Summer ’18

August 14, 2017

Can you believe fall is almost here?! Get excited for pumpkin spice lattes, crunchy autumn leaves, and the best deal of the season. Starting September 1, you can book orders for spring/summer 2018 flag collections with free freight and extended dating through our Early Buy Program. Our popular Door Decor line is now included in this great promotion, and there are tons of new designs to discover. Make sure to book an appointment with your Territory Manager soon so you don’t miss out!

I hope you enjoy this sneak peek at some of our fabulous new items for spring and summer 2018!

 

Fairies Welcome Garden Flag by Mary Engelbreit (31730)

 

Butterflies in Check MailWrap by Jennifer Brinley (01636)

 

Flower Pickin’ Time Door Decor by Susan Winget (DD1668)

 

Peace Everywhere Standard Flag by Stephanie Burgess (91652)

Chickadee Fencepost MatMate by Susan Bourdet (11629)

 

Homemade Memories Garden Flag by Susan Winget (31681)

 

Hydrangea Beauties Yard DeSign by Sue Zipkin (71654)

Luck of the Irish Door Decor by Jennifer Heynen (DD1685)

Fresh Tulips Standard Flag by Sally Eckman Roberts (91666)

Morning Beach Ride MatMate by Suzanne Nicoll (11639)

Flamingo Gathering MailWrap by Patti Gay (01640)

Coastal Whale Garden Flag by Suzanne Nicoll (31719D)

Wheelbarrow Veggies by Susan Winget (71669)

Egg Toss Door Decor by Sally Eckman Roberts (DD1647)

Angels Keep Watch Garden Flag by Willie Green-Aldridge

 

Thanks for checking out some of our new spring and summer designs. Let us know in the comments if you have any favorites. Don’t forget to schedule an appointment with your Territory Manager to take advantage of big savings during Early Buy!

 

Early Buy Best-Sellers Spring/Summer 2017

October 24, 2016

Early Buy is almost over! If you’re a registered retailer, login to our website or contact your Territory manager to place an order before time runs out!

With free freight and extended dating, Early Buy is too good to pass up… and it ends on November 15th! If you’re not sure where to start, you’ve come to the right place. Below you’ll find 20 of the best-selling designs so far (in no particular order). I hope this helps you get your order going, and that you and your customers enjoy all of our new products for spring and summer!

 

“Morning Ride” by Susan Winget
[31476]

“Fancy Floral” by Jennifer Brinley
[11485]

“Splash of Color” by Gail Flores
[01479]

“Bunny Delight” by Lori McDonough
[71470]

“Patriotic Watering Can” by Susan Winget
[91503]

“Patriotic Tractor” by Susan Winget
[11504]

“Baseball Season” by Susan Winget
[01505]

“Hummingbird Delight” by Susan Bourdet
[71455]

“St. Pat’s Shamrocks” by Bethany Shackelford
[31507]

“Potted Geraniums” by Jennifer Brinley
[91487]

“Easter Babies” by Susan Winget
[01469]

“Garden Bouquet” by Sally Eckman Roberts
[71481]

“Field of Butterflies” by Sally Eckman Roberts
[31491]

“Hydrangeas” by Gail Flores
[11480]

“Cardinal Beauty” by Susan Bourdet
[93402]

“Pretty Pansies” by Jennifer Brinley
[31486]

“Vintage Watering Can” by Sally Eckman Roberts
[01489]

“Bluebonnet Dream” by Martha Collins
[11478]

“Easter Beauty” by Gail Flores
[71471]

“Planting Time” by Susan Winget
[91484]

Like what you see? Let us know your favorite designs in the comments! If you’re registered on our website, click here to login and order Early Buy online! Happy shopping!

Early Buy Sneak Peek – Spring & Summer 2017

August 30, 2016

Can you believe it’s almost time for Spring and Summer Early Buy?! 2017 may seem far away, but with free freight and extended dating, Early Buy is the best time to buy flag collections for this upcoming Spring and Summer. Our Early Buy program is the best deal of the season, so don’t miss out on this great opportunity to save big! The official kickoff is coming up on September 6th, so make sure you make an appointment with your Territory Manager and get those orders in before Early Buy ends on November 15th!

Without further ado, here is a sneak peek of what you’ll see when you receive your Early Buy catalog in the next few weeks! We hope you and your customers enjoy these beautiful designs as much as we do.

BreezeArt™ Garden Flag Product Template

“Fancy Floral” by Jennifer Brinley
[31485]

Yard DeSigns® Product Template

“Hummingbird Delight” by Susan Bourdet
[71455]

11456

“Mermaid” by Susan Winget
[11456]

 

BreezeArt™ Standard Flag Product Template“Fresh Picked” by Sally Eckman Roberts
[91477]

01470

“Bunny Delight” by Lori McDonough
[01470]

BreezeArt™ Garden Flag Product Template

“Preppy Pineapple” by Suzanne Nicoll
[31473]

11496

“Herb Garden” by Stephanie Burgess
[11495]

Yard DeSigns® Product Template

“Potted Geraniums” by Jennifer Brinley
[71487]

BreezeArt™ Standard Flag Product Template

“Topiary Gate” by Mary Engelbreit
[91474]

01483

“Sweet Magnolias” by Patti Gay
[01483]

BreezeArt™ Garden Flag Product Template

“Hydrangeas” by Gail Flores
[31480]

11458

“”Big Boats” by Lori McDonough
[11458]

Yard DeSigns® Product Template

“Dublin Fisted” by Sydney Wright
[71508]

BreezeArt™ Standard Flag Product Template

“Spirit of Freedom” by Al Agnew
[31502]

01504

“Patriotic Tractor” by Susan Winget
[31504]

Thanks for checking out some of our new Spring and Summer designs for 2017. Let us know in the comments if you have any favorites so far! 

Display & Merchandising Ideas From Our Atlanta Showroom – January 2016

February 16, 2016

Now that winter market season is over, it’s time to get ready for spring and summer! As all the products you ordered begin arriving at your store, you might be wondering how on earth you’ll be able to merchandise it all. While it may seem overwhelming to think about, merchandising is so important and not always as complicated as you think.

If you don’t where to start, you’ve come to the right place. This post is filled with tips on how to create attractive displays that are full of personality and give shoppers ideas on how to use products in their own home or garden. Let’s get started!

 

Art Planters

This display of Art Planters and MatMates is one of my favorites and it’s not too complicated to set up. The giant flowers are made from colored garden hoses; that’s what makes this display stand out – it’s clever! I can’t tell you how many people stopped in their tracks when they saw this display. It’s creative, colorful, and eye-catching.

Tip: Flowers aren’t the only shapes you can make – try spelling out a word like “grow” or “plant” with colorful hoses.

Art Planters

HOW TO: You may want to start by drawing your design on the wall so you have a reference when you’re hanging up the hoses. The flowers are hung using hose clamps which were painted with a color close to that of the hose. For the center of the flower, use anything circular and colorful that you might have on hand – get creative! As for the fencing, don’t get hung up on finding the perfect white picket panels – try using chalk to draw fencing onto a dark wall.

This a great example of a well-balanced display with product at all levels – from the floor all the way up to the ceiling. If you don’t want to install any shelves, experiment with hanging Planters from the ceiling or affixing them to the wall. Then make sure you have some up off the floor where they won’t get missed, like we have on our two benches. Pop a few plants into some of your Art Planters, set the coordinating MatMates nearby, and your display is complete!

 

Kaleidoscope

Our new Kaleidoscope outdoor kinetic art makes a show-stopping display. With bright colors and subtle movement to create interest, this is one item shoppers won’t be able to pass up!

Kaleidoscope

HOW TO: Putting together a Kaleidoscope display is so easy. Just choose a wall in your store and plan out where you’ll want each kinetic sculpture, then screw the brackets into the wall. The bracket system makes it easy to swap out sculptures and change things up. Just point a few fans on the Kaleidoscope sculptures and your display will come to life!

Tip: The best way to display Kaleidoscope is on a dark backdrop to help the product pop, and with enough critical mass to show the breadth of the line.

Kaleidoscope-B

 

Merriment

This display of our new Merriment fairy garden line, designed by Mary Engelbreit, was one of the most talked about displays in our showroom. It caught the attention of many passersby and was the star of tons of photos. It wasn’t a piece of cake to put together, but it was so worth it. When you’re merchandising products that are this small, you have to go big with the display.

Merriment Tree-B

HOW TO: Our tree is made from an old round table and a sonotube concrete column form that is covered in artificial bark with accents of real moss to cover the seams. First, cut the sonotube in half and use one piece to cover the table base and secure the other piece on top of the table using L-brackets. Attach the bark and moss using industrial strength hot glue or another type of strong adhesive. After gluing the bark and moss onto the sonotube, wrap it tightly in wire while the glue dries. Once it’s dry, remove the wire and everything should remain in place.

Tip: If the table you’re using has legs that stretch out, make them into tree roots by covering each individually with moss and bark!

To add limbs to your tree, build a frame inside your sonotube with two-by-fours or other pieces of wood so you have a place to secure the limbs. Form the limbs using chicken wire and then cover them in the same moss and artificial bark used for the tree trunk.

Merriment-F

Use the tabletop as your mini garden planting space and create a magical world around your tree. If you’d rather not plant one big garden, you could plant a bunch of container gardens. Just set them on your tabletop and use moss to cover any parts of the table that peek through. Trim the table edge with some pretty fabric, more bark, or moss. Finish it off by hanging wood slices from the tree limbs and set up a little scene on each one. You may want to hot glue the products to the wood slices so they don’t fall down or go missing.

Merriment-D

There are a few different ways to create the top of your tree. In one of our showrooms, we used the top of a large artificial tree, but in our other showrooms we made treetops out of grapevine wreaths, fake leaves, and artificial foliage to create the illusion of a treetop. Have fun with it and get creative!

Merchandising can be a little daunting, but once you have an idea to work from it’s easy to let the creativity flow and see what works in your store. Before you know it, you’ll have a beautifully put together display that shoppers won’t be able to stop staring at. I hope these tips and ideas will be helpful as you get your shop ready for spring.

Let us know in the comments if you have any questions about our displays or want to share ideas of your own!

Retailers can login and shop our lines now at http://www.studio-m.com

Display Resources
Many people asked where we bought some of the resources for our displays, so I have included the info below!

Bulk Styrofoam (great for filling Art Planters and tons of other uses!)
Dallas Design Supply
http://www.dallasdesignsupply.com
2000 N Stemmons Fwy
Dallas, TX 75207
214-757-7715

Artificial Bark 
Autograph Foliages
http://www.autographfoliages.com
3631 Perkins Ave
Cleveland, OH 44114
Office: 1-800-659-6151
Dallas Market Showroom: 214-752-7574

Mood Moss
Moss-4-U
http://www.moss4u.com
1492 Keyway Rd
Engelwood, FL 34223
941-662-5695

Atlanta Market January 2015 Displays

March 2, 2015

One of my favorite parts about market is getting to see all of the amazing displays. It’s so much fun to come up with creative ways to show our products. Hopefully we were able to give those who saw our showroom a few helpful merchandising ideas. For all of those who didn’t see our displays – this post is for you!

We Didn’t Reinvent the Wheel, We Just Painted It.

Frolic is our brand new collection designed by artist Lynn Morris. We are thrilled with the way this display turned out, and so were all of our showroom visitors! It got quite a bit of attention, and many people wondered how they could recreate this display in their own store. So, I included some tips below from our merchandising experts!

Frolic Display

The thing about this display that really turned heads was the creative, unexpected use of tires. The bold colors and festive polka dots were definitely a hit. If you want to create a tire display in your own store, ask around at local garage or tire center – often they have old tires they’re trying to get rid of, so you can offer to take some off their hands. Most likely they’ll be happy to give you the tires for free – otherwise the garage has to pay a fee to dispose of them.

Do It Yourself…

First, coat the tires with Kilz primer/sealer/stainblocker spray – you can find it at your local hardware store. This will prevent the road oil from leaching out of the tires, giving you more clean, even base to work with. After the Kilz dries, choose some colors and paint your tires. You can use spray paint or a can & brush – either way will work. Once your paint dries you can add polka dots, stripes, zig-zags… get creative! Fill the tires with a thick base of craft styrofoam so that you have something to poke your yard stakes into. For a finished look, you’ll want to hot-glue moss to the foam to cover it up. Add in some plants (live or fake) and voila!

IMG_9507

You could also make a fun display by hanging your painted tires on a wall. We created a peace-themed display and then planted mini gardens inside the tires we hung. It was a great way to make a big statement and call attention to our smaller items.

IMG_9153 - Version 2

 

Seeing Double

One of the most fun ways to create a display is to base it off of a particular product. We chose one of our best-selling designs (Geraniums by the Dozen) and brought it to life in our showroom. It was such a great attention grabber for shoppers – it’s fun and unexpected to see a flat piece of artwork become a 3-dimensional display.

IMG_9201

 

Wood, White, & Blue

Our homemade American flag was definitely a hit. Some old wooden fencing, paint, and wooden stars made this the perfect centerpiece for our patriotic-themed display. Americana/patriotic displays are a must for summer. It’s so easy to pull these items together, and the celebratory red, white, and blue make it a display shoppers can’t pass up!

IMG_9092_3

 

An Absorbing Display

Art Coasters are one of the most fun things to play with for displays. They’re versatile, colorful, and sometimes witty! We built a bar and lined its edges with coasters so that visitors could get a sense of all the different themes we have to offer. By breaking some of the coasters out of their packaging, we were able to create an eye-catching display that showed off the product well and really drew people in.

IMG_9137

IMG_9141

 

Pots You Can’t Pass Up

Our Art Pots are brand new this year, and we couldn’t be more excited about them! This display was perfect for showing off each of the 41 different designs we have. The tiers were great for creating an interesting display that drew the eye all the way from floor to ceiling.

IMG_9143

We merchandised some of the pots with plants, but wanted to show that they can also be used as containers or little gift baskets for occasions like Mother’s Day, housewarming, a “get well” gift, a present for a teacher, etc. These Art Pots are the perfect price point for a unique and thoughtful gift-to-go!

IMG_9107

The standing round display and the hanging display that we built for our showroom in The Gardens were perfect for shopping these pots. Customers could easily walk all the way around and see every pot at a glance, and the natural wood didn’t compete with the bright colors of the Art Pots. If you want to create these displays in your own store, get some old lumber or pallet wood, trim it into the shape you’d like, and put the boards together using screws, nails, or wood glue. We ran a pipe up the middle of the round display and used pipefittings to keep each shelf in place. The hanging display was suspended from the ceiling with rope.

IMG_9187

 

A Few Not-So-Mini Gardens

Last, but certainly not least, I wanted to show a few pictures of the Gypsy Garden displays. Our display & merchandising team did an absolutely amazing job with these gardens. The life-size slide (below) definitely caught a lot of attention. It was bright, colorful, and, most importantly, it was unique. Displays that have this kind of “wow” factor can generate a lot of traffic for your store, so always be thinking of ways you can implement unique merchandising ideas!

IMG_9235

For our coastal-themed mini garden items, we used color to make an attractive, cohesive display. We incorporated a lot of bright oranges and blues by bringing in some of our Art Planters, Art Pots, and Art Poles, and by painting the bases of the display.

IMG_9327

Another popular display was our farm garden – complete with a wheelbarrow, seed packets, and hay bales. These Gypsy Garden items in particular speak to both the farm-to-table and buy local movements, which have been gaining a lot of momentum in recent years, so we really wanted to highlight this theme. Pulling in related products like the Buy Local Yard DeSign and Earth to Table Art Pole Garden by Stephanie Burgess really helped to complete the story.

IMG_9364

If you’re looking for a great way to display our Gypsy Garden products in your store, check out our new Gypsy Caravan display. It’s a simple way to make a big statement, and with everything all in one place, it’s really easy for customers to shop. The gift bags offer an easy way for shoppers to create a special gift-to-go for a birthday, get well wish, mother’s day, or “just because.” The display also comes with the 15″ Bloom Burst Art Planter, which is perfect for showing an example of a planted mini garden. Putting the items into a real mini garden will help tell the story of mini gardening to customers who may be unfamiliar with the concept.

IMG_9341

 

That’s all for now, I hope you enjoyed getting a peek at our showroom and that you are inspired to create unique displays in your own store! For more pictures of creative displays, Like us on Facebook and check out our photo albums in the “Photos” tab!

How Independent Retailers Can Increase Summer Sales

June 25, 2012

Now that the heat is on and summer has officially started, many of our retailers have been asking how they can increase sales this summer. To answer that question, we turned to Al Hardee, a veteran of the gift and garden industries, for some quick tips.

Summertime Watermelon

Al is the rep principal at Chesapeake Marketing Group with his own territory of customers right in the heart of flag country. Al and his team have represented Magnet Works for over 5 years, and he’s been in the flag business for over 20 years. He loves playing golf and offshore fishing on his boat. Needless to say, he’s a great resource for independent retailers that sell outdoor decor.

Here’s what he had to say:

1) Everybody Likes Vacation – “The summer season is often overlooked by retailers that say they aren’t near a beach or resort. Many times retailers forget that their customers want to commemorate travel traditions and keep their vacation in mind all year. I recommend that retailers consider stocking outdoor decor that reminds people of vacation, no matter where a retailer’s is located.”

2) Localization – “Magnet Works’ Localization program is a great opportunity for retailers to stock summer designs that will stay relevant year-round. Any retailer near a destination can customize a coastal or summer-themed design and count on them to sell throughout the year.”

Just Chillin' by Joy Hall

Just Chillin’ by Joy Hall

3) Summer Icons – “Vacation themes aside, there are many images and icons that help customers celebrate summer – flipflops, sunflowers, watermelons, popsicles, etc. These are a must for retailers who are hoping to boost sales this summer.”

4) Don’t Rush into Fall – “Not only could we have a long summer due to unpredictable weather, but also many retailers in the south can keep summer flowers growing in their garden through October! So leave that merchandise out longer as you begin working fall designs into the mix. Plus, with a mix of fall and summer designs, you’re likely to increase your multiple sales!”

Do you have any summer sales success stories or questions for Al? Let’s all learn from each other! Please share in the comments below.

Photo by stevendepolo

Summer – The Forgotten Season in Outdoor Decor

May 26, 2011

Surf, Sand, & Summer Garden Flag by Magnet WorksJust when you thought spring was never going to arrive, temperatures around the country are starting to climb. Now, believe it or not, summer is just around the corner with its official opening day on June 21.

Don’t miss out on additional volume opportunities that the summer season can bring. Traditional spring pastels and bright sherbet florals should expand to make room for the boldness of Geraniums, Sunflowers, and Hydrangeas. Summer icons like Watermelon Slices, Flip FlopsSlice of Summer MailWraps by Magnet Works and Ladybugs welcome soaring temperatures and offer your customers an additional fresh palette of color and design. And while any time is a great time to show your Red, White and Blue, don’t forget to stock up on patriotic designs for 4th of July and Labor Day.

Unlike the second half of the year, which is chock full of seasonal holidays that keep your inventory varied, Flip Flops MatMate by Magnet Worksspring and summer are many times mistakenly lumped into one season. Don’t fall short of your volume expectations with a one-size-fits-all order. Refresh your inventory with a summer order that will keep your designs current and your register ringing right into fall.

What do you do to get the most out of the summer themes and categories in your store? Share your thoughts and ask any questions you might have for me in the comments section below. If you’d like to view more of our summer themed designs, click here.

Tammy Hickel is VP of Sales and Marketing at Magnet Works, Ltd. She will be a regular contributor here on the Magnet Works Blog


%d bloggers like this: