How to Get the Most Out of Early Buy

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For Magnet Works retailers, it’s time to take advantage of our best promotion of the year – our Early Buy program. These are the biggest benefits of Early Buy:

  • $500+ order – Net 45 and free freight*
  • $1,500+ order – Net 60 and free freight*
  • $3,000+ order – Net 90 and free freight*
Full, but not over-stuffed display

A full, but not over-stuffed display is much easier for customers to shop.

But there are more ways to get a better return on your Early Buy investment, without necessarily spending more money!

1.) Break It Down into Multiple Shipments The amount of extended dating you qualify for is determined by the combined total of your Early Buy orders. That means you can break your Early Buy into multiple shipments! For example, you can write two $250 orders instead of one $500 order and still get Net 45 dating and FREE freight. This approach will keep new product arriving in intervals, instead of all at once. Your fixtures will stay full, rather than over-stuffed. And it will improve your cash flow because you have the potential to sell through your first batch of product before the next invoice comes due.

2.) Sync Your Shipments with the Seasons If properly planned, each of your shipments can help transition your store and your customers through the seasons. For example, you could start with a shipment of fall leaves and florals. Then follow that up with a Halloween shipment, and next, Thanksgiving. Then you could start bringing in Christmas designs and eventually birds and snowmen to finish out the winter. By taking the time now to plan out your inventory and purchases, you not only save money, but you free yourself up to focus on sales, marketing, and displays when the seasons arrive.

3.) Stock Up on Heavy Stuff Each Early Buy promo level includes FREE freight, so this is the best time to stock up on those heavier items like garden stakes, flag poles, yard stakes, and ornamental posts. I recommend that you add them to your first order AND to your last order, so you can maximize the savings without sacrificing too much storage space.

4.) Back Up the Hot Items If you love an item on our best sellers list, chances are it’s going to be a great seller for you. So back it up by adding it to your second or third Early Buy order as well, not just your first.

5.) Contact Your Local Sales Rep Not only will reps help you identify best sellers by design and category, but they come to your store armed with tons of helpful experience and resources. They can help you flesh out your Early Buy inventory plan or develop a sales and marketing strategy. As our reps would say, you can’t NOT do this! If ordering for Fall/Holiday will be on your To Do list eventually, it makes good business sense to order early and take advantage of all the great benefits.

Retailers, what did I leave out? What would you suggest to a retailer new to our Early Buy program? How do you break up your shipments? Please share your thoughts in a comment below and feel free to ask questions.

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4 Responses to “How to Get the Most Out of Early Buy”

  1. Judy Gager Says:

    I didn’t know we could ship at different times! Way cool.

  2. Top 10 Early Buy Best Sellers – Fall/Holiday 2012 « Magnet Works Blog Says:

    […] Magnet Works Blog Tips for independent retailers and a look behind the scenes at Magnet Works, Ltd. « How to Get the Most Out of Early Buy […]

  3. Top 10 Early Buy Best Sellers – Spring/Summer 2013 « Magnet Works Blog Says:

    […] For tips on how to get the most out of our Early Buy program, click here. […]

  4. Top 10 Early Buy Best Sellers – Fall/Winter 2013 | Magnet Works Blog Says:

    […] For tips on how to get the most out of our Early Buy program, click here. […]

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